Care Management & Resources for Seniors · Bay Area, Northern California

Care you'd trust with your own parents

Nicole personally serves as your care manager, coordinating the appointments, daily assistance, and day-to-day support seniors need to stay safe and independent. She specializes in neurodegenerative disorder care — Alzheimer's and dementia — and when a family needs placement help, she draws on trusted connections built over years in this field to point you in the right direction.

Request support Meet Nicole

Eternally grateful for Nicole and the care she provided my mom and the peace of mind she gave me.

— J Herrick

15+Years of care & support

3Care specialties

9Cities served

Nicole Prior

Founder

About

Fifteen years in the room, not just behind a desk

Nicole Prior founded Prior Care Collective after more than 15 years as a private caregiver and care manager across the Bay Area. She specializes in neurodegenerative disorder care — including Alzheimer's and dementia — alongside broader senior support, the kind of expertise that only comes from doing the work itself.

Nicole believes the best care comes from real relationships. She personally manages the schedules, the appointments, and the small moving pieces of a family's daily life — whether it's for themselves or a loved one. Beyond logistics, she offers genuine companionship — real friendships built over time, not just a service being provided. As a care manager, she doesn't just plan — she executes: putting a plan into place and adjusting as personal needs change along the way.

Neurodegenerative disorder care specialist (Alzheimer's & dementia)
Private caregiving & household oversight
Serving the Bay Area & Northern California
Care management & caregiving since 2011
Facilitates and manages everyday needs so you can live your fullest, most successful life

What I do

Matched to the kind of care you need

Every relationship starts with a genuine conversation about your needs — not a form, not a sales pitch.

Memory Care

Specialized in neurodegenerative disorder care — Alzheimer's and dementia — matched for patience and consistency.

Senior Support

Steady, day-to-day support that helps seniors feel cared for and at home — whether that's their own home, a memory care community, or a board and care facility. Wherever they are, Nicole shows up.

Care Management

Nicole personally oversees your care — coordinating schedules, appointments, and day-to-day needs directly, not just placing a caregiver and stepping away.

Errands & Transportation

Rides to appointments, grocery runs, and the everyday errands that keep daily life moving.

Reviews

What families are saying

Real feedback from families I've worked with — this section is ready for your first reviews.

★★★★★

Nicole's compassion was reflected in the way she cared so deeply for the people she loved. Watching her care for our father through one of the most difficult times in his life showed her incredible strength, patience, and heart. She was his caregiver, advocate, and constant source of comfort, always making sure he felt supported, loved, and never alone.

Griego family — Castro Valley

★★★★★

Nicole is my personal household manager, assistant, caregiver, and care manager, all in one. At 82, she has me feeling decades younger — daily life runs smoother, and we still find time for fun outings together. The golden years really are the best with the right person by your side.

Private client, age 82 — Bay Area

★★★★★

Nicole quickly became part of the family, and my mom adored her. She would take her shopping, out to lunch, and run errands, allowing me to have a break.

J. Herrick

Have a Google or Yelp review already? I can link those in instead of typed-in quotes — just let me know.

Contact

Let's talk about your family's needs

Reach out directly, or send a few details through the form and I'll follow up personally.

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EmailNicole@priorcarecollective.com

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Service areaBay Area & Northern California

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Phone(510) 518-5575

In Loving Memory

"Love like theirs doesn't end — it lives on in the way we care for others."

Jean Pollard

Claire Prior

This work is dedicated to Jean Pollard and Claire Prior — one of my dearest friends and my grandmother, both taken from this world by Alzheimer's. They taught me what it means to hold someone through their hardest days, and how their love shaped me. The love they gave me didn't leave when they did. It's in every family I sit with. This is where I found my passion for this work, and it's where I return to it, every single day.

— Nicole